Mind How You Go

Remember, electricity cannot be seen or heard. Harmful, invisible forces surround us everywhere we go. Fortunately The Advisory Circle is on hand to help us make the right decisions. An alchemical distillation of the sound of Public Information Films. Spooky, catchy and witty.

The Advisory Circle is the work of Jon Brooks (aka King of Woolworths on Lo Recordings). His haunting electronica is inspired by the sounds and emotions of TV public information films. The Advisory Circle is an ambiguously benign and sinister organisation, there to help us to make the right decisions.

The Ghost Box label is a boutique operation dedicated to distilling the essence of a particular moment in English media culture, encapsulated in this short EP by The Advisory Circle (aka Jon Brooks). These eight tracks offer an uncanny blend of library music, institutional electronica, BBC Open University audiologophonics and daft, po-faced clips sampled and distorted from daytime science programmes. If that mix seems nerdy and limited in scope, there's a great deal of contemporary electronica that's more dated than this, and for anyone whose ears were growing during the 70s, its earnest electronics and broadwinged optimism get surprisingly deep under the skin.

Rob Young, The Wire
July 2006